PMG's Online Auditions Go Viral: 150 Filipinos Apply Every Week to Be the Next P-Pop Star
By Jose R. Harwood In an era where social media reigns and borders no longer define talent, Popolo Music Group (PMG) is rewriting the rules of talent discovery. With its bold digital-first approach, PMG’s online audition platform has become a rising phenomenon in the global music industry — and a powerful new blueprint for scouting, developing, and launching the next wave of Asian pop stars. At the heart of this revolution is accessibility. PMG’s system eliminates the need for traditional in-person auditions that often exclude talent due to geography, finance, or lack of connections. Instead, aspiring singers and dancers can submit their audition materials through the label’s official website — https://auditionkpop.com/ — or by email, opening the doors to young dreamers from all corners of the world. But the response has been primarily electric in the Philippines. A New Audition Powerhouse Emerges from the Islands. In the Philippines alone, PMG now receives an average...